Colin Kaepernick is someone I admire. As previously noted
in this blog, the former NFL player, whose decision to protest police brutality against blacks by taking a knee during the American national anthem, has paid dearly for his integrity. But
vindication has finally arrived, vindication sure to end Donald Trump into new
paroxysms of outrage:
Last week, an arbitrator ruled that Colin Kaepernick’s collusion grievance against the NFL can go forward. This week, Nike unveiled a new ad campaign starring the former San Francisco 49ers quarterback, who rose to prominence in 2016 when he began kneeling during the national anthem to protest police violence against black Americans.
Given that Nike is the official uniform supplier for the NFL, this move is not without risk, but one the company believes is worth taking. And the backlash has already started. Take a look at the Twitter hashtag
#JustBurnIt or
#BoycottNike for some examples:
FVCK U NIKE THIS IS FOR SUPPORTING A MAN THAT DISRESPECTS OUR MEN IN BLUE #JustDolt #JustBurnIt
Ripping my Nike Air Max to own the libs #BoycottNike
Bloomberg News reports:
Nike shares slipped as much as 3.9 percent to $79 as of 9:31 a.m. Tuesday in New York -- the biggest intraday slide in five months. They had climbed 31 percent this year through Friday’s close.
The fallout was no surprise but Nike may be betting that the upside of a Kaepernick endorsement is worth angering conservative Americans and supporters of President Donald Trump.
To its credit, this is not the first time Nike has waded into controversial waters:
Just a few weeks after Trump’s inauguration last year, the company launched a high-profile “Equality” campaign featuring LeBron James and Serena Williams. The campaign’s ambassadors included Ibtihaj Muhammad, a Muslim American fencer who wears a hijab when competing, and transgender triathlete Chris Mosier.
Now, all of this, of course, is about market share, but it is nonetheless refreshing to see a company taking a calculated risk while so many in Trump's America seem so keen on hewing to a very conservative, even reactionary, line.
And of course, for students of human nature, the reactions to this campaign constitute a fascinating Rorschach test, yet another conduit into the tortured and fractured American psyche.
Not to mention another dog whistle for the increasingly beleaguered Trump to blow.