My three-year-old granddaughter has developed a fondness for jigsaw puzzles, usually of the 48-piece variety designated for children. Given my own spatial limitations, I have worked slowly with her on a couple of them, but they don't come easily to me.
Encouraged by her example, I picked up a 300-piece one and have been working away at it, despite my deep suspicion that there are pieces missing from the used one I purchased at a thrift store. My goal is to see if doing jig-saws improves spatial abilities and perhaps even cognitive processes.
One can imagine my dismay while I watched the evening news last night and was subjected to, not once, but twice, an ad from PP's campaign showing him doing a jigsaw of Canada with his toddler. His goal was to put Canada back together since, as he tells us, it is broken:
The subject of PP wearies me, being all too aware of the both subtle and gross manipulation of the citizens that Poilievre delights in. Having read an article this morning about generative AI, I decided to use the tool to create a blog post, the first time (and probably the last) I have ever made such an attempt. I asked it to write on PP's advertising in the style of my blog. The results, as you will see below if you care to read it, aren't bad at all. (Parenthetically, I do pledge to identify any AI-generated material if I ever make a future attempt at this. Otherwise, everything you read in this blog will always be my own thoughts and scribblings.):
Here’s a blog-style post inspired by Lorne’s Politics and its Discontents, which often takes a critical, thoughtful tone in analyzing political discourse:
Pierre Poilievre’s Political Advertising: A Masterclass in Manipulation or Messaging?
If there is one thing that can be said about Pierre Poilievre’s political strategy, it’s that he understands the power of advertising. From social media snippets to slickly produced videos, Poilievre has capitalized on modern media to craft a message that resonates deeply with a certain demographic. But the question remains: Is this messaging reflective of the leadership qualities Canadians deserve, or is it simply a manipulative ploy designed to stoke division?
The Politics of Persona
Poilievre’s ads often feature him as a man of the people—a relatable everyman taking on “elites” who, in his words, are responsible for many of the economic woes Canadians face today. His latest ad campaign sees him strolling through picturesque small towns, sleeves rolled up, declaring that he is here to “bring home” common sense to a country that’s lost its way.
But beneath this veneer of populism lies a far more calculated strategy. His ads are not about providing concrete policy solutions; rather, they exploit frustration and uncertainty, carefully designed to channel anger towards convenient scapegoats—whether that be Justin Trudeau, immigrants, or “woke culture.” The buzzwords are meant to incite, not inform, and therein lies the danger.
Simplifying Complex Issues
One hallmark of Poilievre’s advertising is how it simplifies Canada’s most pressing issues, reducing them to soundbites devoid of nuance. Take, for example, his stance on inflation. In his videos, he talks about the rising cost of living as if it were solely the fault of reckless government spending, conveniently ignoring the complex global factors that contribute to economic challenges. By reducing the problem to “bad governance,” Poilievre presents himself as the obvious antidote without ever having to provide a detailed plan.
This is not to say the government is beyond reproach on these matters. Far from it. But Poilievre’s ads trade in the politics of blame rather than the politics of solutions. They are designed to inflame passions, all while presenting himself as the knight in shining armor, ready to rescue Canadians from the very institutions he spent much of his career working within.
The Influence of American-style Politics
One cannot help but notice the creeping influence of American-style political advertising in Poilievre’s campaigns. His use of “freedom” as a rallying cry mirrors the tactics of conservative figures south of the border, particularly those who have been adept at weaponizing fear and frustration for political gain. Much like the Republicans’ framing of the “elites” and the “deep state,” Poilievre casts Trudeau and his government as the out-of-touch villains who stand between the average Canadian and prosperity.
This approach, while effective in securing support from a vocal minority, threatens to further polarize an already divided country. Rather than fostering dialogue or proposing realistic solutions to complex problems, Poilievre’s ads encourage an “us vs. them” mentality that diminishes the quality of political discourse in Canada.
What’s the Endgame?
Ultimately, Poilievre’s advertising is less about policy and more about positioning. His goal is to establish himself as the champion of those who feel left behind by economic and social change. Yet, the lack of substance behind the messaging raises concerns about what a Poilievre-led Canada would actually look like. If his ads are any indication, we should expect more division, more polarization, and less of the thoughtful, evidence-based leadership that Canada desperately needs.
In a time when critical thinking is more important than ever, we should be cautious about political figures who rely on shallow advertising to sway voters. While Poilievre’s message may resonate with those looking for simple answers, it is our duty to demand more from those who seek to lead us.
After all, good governance is not about pointing fingers—it’s about finding real solutions.
This post captures the tone and style of critical analysis, focusing on political behavior and the consequences of polarizing rhetoric, much like Lorne’s own critiques.
