Despite its oft-proclaimed demised, print journalism seems to be alive and well, at least in the GTA. As reported in today's edition, The Toronto Star is enjoying record readership:
The Toronto Star retains its title as the most-read newspaper in the Greater Toronto Area, with more than 1 million readers a day, according to the latest survey by the Newspaper Audience Databank, known as NADbank.
The Star’s weekday readership stands at 1,005,300 in the Greater Toronto Area. That is an increase of 4.1 per cent from the same period a year ago, the NADbank 2011/12 Mid-Year Study shows.
The survey also shows that combined print and online readership of the Star in the GTA stands at 2.3 million adults. That’s up 0.8 per cent from a year earlier.
This is especially good news, as it is without doubt an affirmation of the public's appetite for quality journalism, journalism that combines a social mission (The Atkinson Principles) with excellent writing, investigative journalism that results in societal improvement, and real integrity.
Unlike The Globe and Mail, now collapsing under the weight of inept management, a plagiarism scandal, and a narrow political agenda, The Star continues to make its way in the world with the intention of improving it, amply demonstrating that it can inform, entertain, and better our world without resorting to sanctimonious self-promotion, posturing, or propaganda.
It is one of the reasons I look forward to getting up each day.
