Showing posts with label home depot. Show all posts
Showing posts with label home depot. Show all posts

Monday, December 22, 2025

A Tale Of Two Corporations

 


Well, as the year winds down, I find myself with the same thoughts as I'm sure many others have: the ongoing devolution of the United States into outright fascism. A recap of all the examples attesting to this fact seems hardly necessary unless you live off the grid in some remote realm, so I'll skip them to focus on one aspect: corporate appeasement of Trump.

Myriad examples exist: the corporate rush to abandon diversity initiatives and the settling of meritless lawsuits: YouTube/Alphabet, Paramount/CBS, and ABC/Disney. These are but the most egregious instances of craven corporate submission. There are many others, but the following offers a study in contrasts between both submission and resistance, serving as a striking illustration that resistance is not futile.

First, the servile grovelling, via Home Depot:

Ken Langone, co-founder of The Home Depot, says he has “never been more excited about the future of America” than he is under President Donald J. Trump. In an interview on CNBC, Langone praised President Trump’s economic policies, leadership, and return of the American spirit.

Here’s what you missed:

  • On optimism: “If I told you how bullish I was, you wouldn’t believe it. I have never been more excited about the future of America than I am right now, right this minute, for a lot of reasons. Number one, like it or not, this guy is getting things done … He’s acting presidential. I’m impressed with the people he’s got around him.”
  • On his past reluctance: “I am sold on Trump … I think he’s got a good shot at going down in history as one of our best presidents ever … What I’m seeing happening is absolutely nothing short of a great thing. People are walking with more bounce in their [step] — it’s all around … When you made a mistake, admit it.”
  • On tariffs: “Initially, my concern was I don’t like tariffs; I like free trade. However, I think — damn it, give Trump credit. His instincts are good. Some of these things need to be fixed.”
  • On the One Big Beautiful Bill: “I was worried about inflation and I was worried about the deficit. I think there’s a lot of merit to the notion that it’s going to trigger such significant economic growth that we might see tax revenues going up through the profitability bracket.”
  • On foreign policy: “The world is a mess, but I think it’s coming more in our direction than it was. I think that strike in Iran had significant symbolic meaning for the world that America is here and when our interests are at risk, we’re going to do something about it.”

 

Next is Costco's approach, as reported by Eric Blais:

 The U.S.-based retailer — which, in an irony not to be overlooked, has become one of the most trusted institutions in this country — filed a lawsuit in the U.S. Court of International Trade challenging the legality of Trump’s emergency tariffs.

And it didn’t do it with grandstanding or theatrics. Its complaint is calm, methodical, and devastatingly clear: Trump’s tariffs are unlawful, economically reckless, and imposed under emergency powers that courts have already said don’t apply.

Costco is a store I have patronized for a long time; many years ago, my son worked there while a university student, and I was impressed by the way the company treated him and all of its employees.

 Earlier this year, Léger released its annual reputation survey ranking the most admired companies in the country. Costco was the No. 1 most admired retailer in Canada across more than 300 companies in 30 sectors.

Noteworthy as well is the fact that Costco refused to abandon its diversity initiative, remaining steadfast in the face of a Trump administration hostile to anything that doesn't especially and exclusively favour white people.

And rather than simply label some products with a T (to indicated a tariffed item) as many stores did, Costco's approach has been refreshingly defiant.

Costco is ... challenging the government responsible for the tariffs in court. Not as activism, but as brand behaviour. Costco’s identity has always been rooted in stability and fairness. It cannot function in a landscape shaped by improvisational trade policy and “emergency” powers deployed like marketing slogans.

Blais suggests that such behaviour needs to be rewarded.

Corporate behaviour responds to incentives. When a retailer pushes back against political overreach, especially from a president known for punishing dissent, consumers should be willing to say: this matters. We notice when a company defends transparency and predictability. Values that ultimately protect Canadian consumers too.

 In a perfect world, we wouldn’t rely on retailers to steady the geopolitical turbulence swirling around us. But in this moment, Costco has done something rare: it stood up. Calmly. Respectfully. Persuasively.

And Canadians should notice.

Because the marketplace could use more courage.

And Costco, astonishingly, but not surprisingly, just showed us what that looks like.

And to that, I have nothing to add.

On a personal note, I will be taking a break for a few days this holiday season, so I'll use this opportunity to wish all my readers the best of the season, and extend a thank-you for reading my blog.