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The advertising would have us believe that Tim Hortons is a Canadian institution and icon that we should all revere as patriotic citizens. Who can forget the role the coffee and donut emporium has played over the years in bringing caffeine comfort to early-morning hockey dads, sending underprivileged kids to camp, and, gosh darn, just being here, there, and everywhere (including Afghanistan), doing all of us proud. (Be still, my beating heart!)
Well, sad to report on this fine Sunday morning, the corporate mask has slipped a bit.
According to a report in the The Toronto Star, today, June 1, marks a new phase in the relationship that some franchisees have with their employees. Because today is the day in Ontario that the minimum wage rises to $11 per hour, it appears that the very profitable coffee giant is intent on cutting benefits to compensate for the higher wage:
A Toronto-area Tim Hortons worker, who didn’t want her name or outlet location identified for fear of reprisals, said her employer posted a memo notifying staff he was ending breaks with pay to recoup costs.
“Given this new increase, as well as continued economic and competitive pressures, increasing commodity costs and minimal increases in menu pricing, effective June 1, we will be shifting all hourly team members in the restaurant to unpaid breaks,” the memo reads.
“We are not pleased we have to make this adjustment to the break policy and have held off making this change for several years,” it said.
I suppose, given the tone of this apologia, that workers should be grateful to the giant that it has withstood all of the above pressures so valiantly until being 'forced' into this action by a premier who finally remembered the working poor.
I guess Timmy's vote won't be going to the Liberals on June 12.
And one can't help but wonder whether the enthusiasm evident in this video might now become muted at best: