H/t Moudakis
Many years ago, I would periodically buy The National Lampoon, the era's pre-eminent journal of satire. One of its covers has always remained in memory:
Presumably a spoof on the tendency of fund-raising organizations to use emotional ploys to encourage donations, it was also a devastatingly effective reminder of how emotion often strongly affects our decision-making, both for good and ill.
Years of observation and experience suggest to me that the role of emotion or reason in positive decision-making has passed. The only problem is that here in Ontario, our Chief Medical Officer of Health, Kieran Moore, has not gotten the memo.
In his press briefing yesterday, the good doctor appeared to take two tacks: an appeal to reason, based on the rising number of pediatric cases overwhelming hospitals, and an appeal to emotion, as he urged all of us to mask up "for the kids". Indeed, if one cares to look, one can readily find pictures and videos of kids struggling to breathe.
But will that be effective? In his column today, Edward Keenan suggests it will not, arguing that while Canadians are a rule-following people, they are less amenable to suggestions, even when strongly argued:
... in the past, I’ve found myself ignoring warning signs and wandering dangerously close to the edge of the Scarborough Bluffs and then, suddenly realizing I might fall off a cliff, wondering why there wasn’t a high fence to force people to stay away. Maybe a clear warning and an obvious danger — a sheer cliff drop-off, masses of hospitalized children — aren’t warning enough for us, because we’re somehow conditioned to think if something is really important, we won’t be given a choice.
Conducting a social experiment, Keenan donned a mask and went into the Toronto subway system.
In my subway cars, I counted about a quarter to a third of people wearing masks. In the Eaton Centre around lunch time, the number of people masked was more like 15 per cent. Inside City Hall, my observation was closer to 5-10 per cent of people masked.
Most of us say we’d wear a mask if officials say we have to, and a majority of us even say we think they should tell us we have to. But man, it appears most of us won’t do it unless we have to.
What seems reasonable to me is that mask wearing is a measure most of us could easily toggle on and off as needed to head off more severe measures and more severe consequences. What also seems reasonable to me is that if top doctors and public health officials are begging me to consider wearing one because hospitals are getting overwhelmed, then maybe that ought to be persuasive.
The goal, here, obviously, is for as many of us as possible to make it happy and healthy and alive to a time when there’s no real reason to wear masks when we go out. Maybe at some later point, it will make sense to wear masks again, for a while, to again ensure more of us can survive and thrive. Is that too big a burden to accept? And do we need a law to force us to co-operate every time?
Keenan uses reason and reasonable several times in the above. However, as we have seen in the past few years, so many seem to have abandoned that faculty, instead embracing negative emotional reactions to the problems confronting us, up to and including our present medical crises.
Do the right thing, urges Dr. Moore. Are enough of us even capable of that anymore?