Showing posts with label interprovincial lottery corp. millennials. Show all posts
Showing posts with label interprovincial lottery corp. millennials. Show all posts

Tuesday, March 25, 2014

If This Isn't An Indication Of Moral Bankruptcy And Depravity

...please tell me the term you would use. It seems that provinces are alarmed by the fact that millennials and the precariat are not so keen to throw away their money on lotteries.

The two national lottery products (Lotto 6-49 and Lotto Max) are experiencing historic levels of decline for the young adult demographic ... by anywhere from 8-31 per cent.

Perhaps that cohort realizes money, that ever-scarce commodity in their lives, could be put to better use?

Governments, which have grown addicted to the ready supply of cash realized from such gambling, will no doubt huddle with provincial lottery agencies to devise a answer to this terrible problem of parsimony.

Said Andrea Marantz, spokeswoman for the Western Canada Lottery Corp.,

"Lottery is like any other kind of consumer product. We have to expend some effort in (research and development) to just keep products relevant."