“XL Foods is committed to producing high-quality beef products and the safety and well-being of our consumers is our number one priority. We will continue to act in their best interests throughout the implementation of the enhanced food safety systems. Food safety is simply too important to our customers, our employees and our business.”
It issued no apology to those who have fallen ill – four cases, none of them fatal, have been linked to the recall, with more under investigation. Instead, echoing its previous statements, XL Foods said simply it’s committed to food quality.
With their tendency toward passivity and indifference, will the Canadian public deem this platitudinous public relations effort sufficient?